In this episode of The Autistic Culture Podcast:
Autism is an essential ingredient in the Apple success story. From the first button-less mouse, to the excruciating attention to detail of ever bevel and chamfer, we see the logical output of a highly connected brain in everything Apple produced under Steve Jobs.
Job embraced autism clothing in a personal uniform of black turtlenecks and jeans, reflecting Autistic desires for simplicity, comfort, and consistency. His strong dislike of buttons also aligned with Autistic aversions.
Jobs became obsessed with details like industrial design and color shades—much to the annoyance of his employees. This hyperfocus and need for precision is common among Autistics.
The podcast hosts argue Jobs was direct, not manipulative like a narcissist. He simply saw problems clearly and wanted to fix them, though his communication style upset others.
M: We see a difference. We understand the difference. There's a reason behind this.
A: And it's part of what makes Autistic Culture have some of the greatest contributions to humanity, like the touchless—the magic touchscreens of Apple!
M: Exactly, exactly. Because you can't half-ass a revolution and changing the world.
Jobs practiced Zen Buddhism and combined its “empty” mindset with his interest in computers, pioneering innovative products like the iPad. Autistics often make these creative connections between their special interests and create something the world has never seen before.
Apple's iconic "Think Different" ad celebrated misfits and troublemakers who change the world. On this virtual culture trip, Autistic hosts feel this campaign perfectly represents the Autistic spirit and Autistic contributions to society.
What’s your experience working under neurotypical oversight? Tell us about it in the comments!
What’s another company, centered around one Autistic man, that changed media as we know it? Episode 26: Disney is Autistic
The Iconic Think Different Apple ad
Steve Jobs’ Commitment to Great Design
Episode 33: Andy Warhol is Autistic
Episode 41: Tim Burton is Autistic
and learn about the Autistic architect Benjamin Banneker and his Autistic friend, Thomas Jefferson in Episode 05: Washington, D.C. is Autistic
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Learn more about Matt at Matt Lowry, LPP
Matt’s social media: Autistic Connections Facebook Group
Learn more about Angela at AngelaLauria.com and Difference Press
Angela’s social media: Twitter and TikTok
TACP’s Autism-affirming TeePublic merch shop
Apple is Autistic (Episode 07)